Make Sure Your Business Name Does Not Misrepresent Your Business – 4mating For Formatting

When you first meet a person usually their face is the first thing you see, and so too it is with a business name. Especially in our technological world today, and with a work at home business, your business name more often than not will be the first introduction of your business to a new client.

A habit most of us have is to form pre-conceived ideas about a person, a business, a sport and other things. This will also happen with your business.


-Your business name should have a uniqueness all of its own

- If you have a very good reputation you could use your own name in the business name, but keep in mind that if you want to sell the business at a later stage this could be a draw back with buyers saying that YOU are the name of the business and therefore not want to pay as much for the business.

- It should epitomise your business activity

- Be careful of having business names with geographical names in them because at a later stage as your business grows, this could limit your business marketing area

- With so much business being done on the internet today it pays not to play around too much with the spelling of your business name. Unless you are going to do something like: daze for days. I wouldn’t suggest: 4mating for formatting

- Keep the name reasonably simple and short. You can always have a sub-title to describe your business. For example:


Creating Eco Friendly Gardens.

Logo: BEL

- Think of a catchy name if you can but if in doubt, leave it out

- Before registering your business name check domain names to see that the one you want or one that you can set up to relate to your business, is free. It is ideal if your domain and busines name match, but that is not always possible. Often though, all you need to do is make a very small change to get a domain name accepted

- Check the name register to see that the name is available for use. This job is a priority. VERY IMPORTANT before you start printing stationery and packaging. If it is free, register it.

Choosing the right business name will make a massive difference to the presence of your business and the ability of clients to remember it.

When you have decided on your business name pay for a graphic designer to design it into a logo. Logos are great for business because once you get known you can use just the logo on packaging, badges, cars and the like. Owning a work at home business needs more work on the marketing side of the business as you do not have a ‘face’ (shop front), that is why your logo can be so valuable as it can become the ‘face’ of your homebased business.

Color is very important when it comes to attracting the attention of your buying customer. How many times have you walked through a shopping centre, down the street, or through a market and been attracted by a color. Sure, you may not have gone over to have a look at the product because you did not want that particular item, but it did attract your attention. Remember this when packaging, setting up displays and anything to do with promoting your product.

Write down every conceivable name you can think of, with every derivative, and ask friends for their opinion. Get them to do a vote on the ones you think are the most appropriate and tell you why they think that name is the best. Question every name you choose and make sure that it tells your customers exactly what you do.

Copyright (c) 2009 Kaye Dennan

Credit Cards For Business Can Really Help Your Cash Flow

Managing both business finances and time is increasingly important to SMEs, particularly as everyone reassesses their positions in the teeth of an economic storm. Businessmen and women are constantly looking for new ways to balance their books and give them the capital breathing room that a fiscal downturn demands. Using a business credit card could help in some way to alleviate the day to day problems that many businesses encounter, enabling them to structure and control their cash flow in a much more manageable way.

Unlike normal credit cards, a business credit card can offer a small or medium sized company greater financial flexibility, providing an invaluable alternative to expensive business loans or other financial alternatives. If your company only needs a relatively small financial ‘slush fund’, then a business credit card could be the answer. It reduces cost to the business by being cheaper than a loan or overdraft, is easily managed and can help a business to survive a lean month by making sure suppliers are paid on time. If managed carefully, it can also improve the credit rating of a business – something that in a period where financial institutions are more reticent about making business loans could stand a business in good stead.

A 2004 study by the Warwick Business School that looked into financial options for small and medium size businesses found that business credit cards were the most widely used financing tool for SMEs. The study, which was a comprehensive one of 2,500 small and medium sized companies, found that 55% of SMEs used credit cards, 53% had overdrafts, 27% used leasing or hire purchase and only 3% used equity finance. Although this study was carried out some time ago, indications are that this proportion is still applicable and that business credit cards enjoyed a boom time through the more affluent 2005-2007 period. The benefit of a business credit card is that it allows a company to have a separate source of credit from their main cash flow and can also mean an extended period of interest free credit (depending on the card provider) when dealing with suppliers. This ‘grace period’ can mean the difference between survival and going to the wall for many small businesses.

The other crucial factor in any business is effective time management. Many companies are losing valuable time (and money) by carrying out labour-intensive administrative processes and accounting. Using a business credit card can reduce this, as the card provider will give the business a full and detailed breakdown of monthly expenditure on all cards. This allows the accountants to be able to monitor expenses, supplier payments and other transactions easily and quickly. A business credit card also gives companies and their employees the chance to separate their personal expenditure from their business costs, again providing a much more efficient method of monitoring ‘cash in’ and ‘cash out’.

Many business credit cards allow multiple users on the same account or additional cards for employees. This gives SMEs the reassurance that the relevant employees are adequately equipped with a payment tool that can easily be collated onto a single account. Pre-set limits can ensure that the company does not overspend inadvertently, giving business owners the ability to keep track of employee’s spending on an individual basis. With the advent of online banking, this now does not need to be a monthly check but can be updated instantly, allowing a business owner to prevent an unnecessary overspend by any of their employees. Statements can also be a useful cost-cutting exercise – showing exactly how much the business is spending on travel costs, for example, and if necessary making fundamental changes in their organisation to reduce their overheads.

There are a number of business credit cards on the market, so it is wise to shop around and look for the best product that suits your company’s needs. Some cards offer ‘reward schemes’, with company discounts on a range of products and services which could all constitute further savings for the business. Others offer interest free periods or low APR rates, which may be more attractive than ‘sweeteners’ designed to tempt companies to a specific card. By choosing wisely, a company can utilise a business credit card as part of their overall financial strategy effectively, giving the small and medium business user another weapon in their monetary arsenal.

7 Proven Purpose-Driven Tips, Tools and Tactics to Start Or Expand a Business to Become Wealthy

In the present economy, there are no secure jobs. Whether it is by choice, or as a result of being laid off, you can escape the “9 to 5″ forever and start a money making business right now with your present knowledge and skills.

Let’s face it, it’s really difficult to live paycheck-to-paycheck in this economy. If you want to achieve the financial flexibility and financial security of a growing business that allows you and your family to live the life that you dream about, then get ready to put an end to your J.O.B. (Just Over Broke) lifestyle.

If you want to make lots of money, then get ready for some good news. There is finally a quick and easy way to build a business to make lots of money, even if you’re new at it and you’re not exactly a business major or run a company before now.

Every single step that is necessary, from creating a business plan, finding key business advisors to expanding your business, has been done by successful business owners. Look for a mentor who has created businesses and been very successful, as well as those who have sold their business for hundreds of millions of dollars. You can learn from them even in this challenging economic marketplace.

It’s a shame for you not to start a business when it is so easy. Use a mentor to help you research the marketplace and show you the best information and resources available to help you to succeed. By asking for help, you can make money in your own business and finally escape the “9 to 5″ routine forever with the right knowledge and tools. The ‘trick’ is knowing where to begin your journey to financial freedom and following the good advice of our business experts.

Here are the 7 Proven Purpose-Driven Tips, Tools and Tactics To Start A Successful Business

1. Write A Business Plan

2. Select Business Advisors

3. Prepare A Loan Proposal

4. Market Your Skills

5. Set Prices And Fee Packages.

6. Keeping Financial Records: Accounting And Bookkeeping

7. Expand Your Business And Entrepreneurial Ventures.

Many business experts believe that the business landscape is actually easier for new businesses to be created since your potential competitors will probably have already given up.

Would you like to start a Purpose-Driven business? There are many software programs that can help you write a business plan and perform necessary accounting tasks, but you need the mentoring of other business owners. Joining the chamber of commerce, mentoring groups and reading books on successful business development are all ways to strengthen the profitability of your future company.

There is a lot of trial-and-error going in the many new and existing businesses. This can result in inefficient and expensive results. Why research the information and recreate the mistakes of many professionals when all the information is available from mentors and business experts?